Spring is the season for flowers. With Easter coming Sunday and Mother's Day and graduation season coming, there's a lot of reasons to find a florist.
But two Massapequa flower shop owners say they have another reason.
At Flower After Flower on Merrick Road, Christine and Ray Costanzo pride themselves in providing happiness to people.
“It’s not just flowers that we provide,” the couple said, “It’s artistic arrangements.” With suppliers located in exotic places such as Thailand, Australia, Holland and Latin America, Ray and Christine offer their customers a variety of choices.
With Easter a approaching, Flower After Flower is the one-stop-shop for beautiful arrangements and bouquets, but more than that it is also the place for cookie baskets, Godiva chocolates, candles and inspirational gifts. Many of the items that are for sale are domestically made in America; Christine personally sources out what is sold by attending various fairs and researching online.
According to Ray, the biggest seller during this time of the year is the blooming plant basket, which can be seen displayed around the shop in all different shapes and sizes. Other popularly sold flowers during spring time include tulips, daffodils and easter lillies.
Flower after Flower opened in February of 2001. “We looked at it and said ‘let’s take a chance,’ if you don’t take chances in life nothing is going to happen,” Christine said of the couples decision to purchase the store.
Now, 12 years later, the couple couldn’t be happier with the success. In fact, the shop was doing so well that in 2011 they decided to expand and open a shop in Merrick.
“We built up our reputation, people know us and they come to us,” according to Christine, who says she has a special knack for reading her customers and knowing what they want. When someone comes in and asks for a bouquet of red roses, she takes it as an opportunity to educate the customer about other flowers that are seasonal and just as beautiful.
According to the pair, what makes them stand out from the more corporate flower shops is the personal touch and quality they offer. Flowers get delivered daily to Flower After Flower and most arrangements last up to two weeks. Each arrangement is wrapped uniquely and caters to each specific customer.
“We deal with all different occasions, birth to death to anything in between that dash,” said Christine, “And truly, we love what we do.”
Ray and Christine make sure to always stay up to date with the latest trends in the world of flowers by attending many workshops throughout the year. “You wouldn’t want to go to a hairdresser who doesn’t keep up with trends and walk out with a mullet,” laughed Christine. The next workshop they are attending is a design program on corsages, just in time for prom season.
On Easter, the shop will be open from 9 a.m. to 2:30 p.m. Customers can call in advance and schedule a delivery or just stop in, “We sell what we have so it doesn’t matter because we try to accommodate everyone,” Christine said as to whether customers should call in advance or not.