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Massapequa Bakery Takes Home Second Place on Cupcake Wars

Andrew Mincher appears on popular show

Recently, Andrew Mincher, co-owner of Massapequa's was featured on the Food Network show Cupcake Wars.

The show featured a “Horror Show” theme and the bakers were asked to created cupcakes in homage to the gory movie genre. Using the prescribed, surprise ingredients, Mincher and cake decorator Damilynn Lacaruba created artfully decorated cupcakes such as banana rum cupcakes with rum-soaked fresh bananas and peanut butter buttercream and a carrot cake cupcake featuring fresh shredded carrots, walnuts and coconut topped with cream cheese frosting.

Making it to the final of four competitive rounds, Mincher, a Merrick resident, showcased his original and artfully decorated cupcakes in a custom-built display shaped like two coffins, in keeping with the designated theme. After final judging, it was announced that he placed second in the competition.

“Being on the show was a great experience,” Mincher said. “It was fun, and despite the time pressure of every round, I didn’t really feel stressed. This is what I do and I thought, I’m going to have fun doing it.”

After the competition, Mincher returned to his bakery in Massapequa with a new mission – he is currently transitioning his bakery's name. He hopes to become a Massapequa community staple using the new name, Sugar Rush Bakery, although the sweet shoppe will continue to feature some of the old standards that made Dimonda’s a neighborhood mainstay, as well as new taste sensations created by Mincher and his team.

Kevin March 18, 2012 at 03:01 AM
Dont change the name, add to it. How about Dimondas sugar rush bakery. Dimondas has always been the best in MPK, when people visit and ask what they can bring I tell them to stop at Dimondas and get some cookies or pastry.
Concerned Long Islander March 18, 2012 at 02:28 PM
Honestly, I don't care for the new name...in any way. It could spell trouble since, especially young parents, the term "sugar rush" has a negative connotation. Stick with the the name Dimonda...it's served our neighborhood community well. If something's not broken, don't ever try to "fix" it -- it never works!
C March 21, 2012 at 03:59 AM
Yuck, they must not have judged him on flavor - this guy and his new bakery ruined our Christmas this past year by giving us a completely wrong order (Last I checked quiche is not the same thing as mince pie!! And two blueberry pies are not the same as one apple and one cherry!!). We tried to make the best and eat the blueberry pies, but there was less than a 1/2 cup of blueberry fruit filling in the pie, it was obvious it was baked unevenly in the oven since it only pooled into one corner, and the ridiculously thick 3 inches of crumb topping tasted like cheap imitation ingredients. I miss the original owners, they were incredible people who valued quality and consistency. This guy just wants to be famous and make pretty food, not food that tastes good. Old DiMonda's food was pretty AND tasted good. Go back to culinary school, guy. And quit slacking on the later opening hours if you want to keep your business. People can't bring bakery products in to work if you open later than they need to be in the office!
mike April 16, 2012 at 08:05 PM
The people at sugar rush have always been nothing but accommodating with me. I welcome the new change and tastes their product is way better. Real Italian bread instead of foot long white bread, real rainbows instead of tri colored cake, real butter cookies instead of the same crap you can now find everywhere else. If you own a bakery know how to properly bake. I hope they stay around for awhile because out with the old and tasteless in with the new and delicious
Mike Girardin April 17, 2012 at 02:23 AM
I tried the new DiMonda's a few times. I most say that I miss the old crew. I purchased a cake that was made with Baking soda instead on Baking powder. The employees at the counter have no idea what's inside the cakes or pies. After talking with numerous people in the area, no one thinks that this bakery will last. I even heard talk of a new bakery looking to open in Massapequa Park.
Christine April 20, 2012 at 01:17 AM
We really enjoyed the cupcakes we got from there today. They were large and fresh, but totally yummy. I am glad I saved some calories to taste them.
Ron Hayward September 16, 2012 at 12:07 AM
We'll be going to Dortoni's from now on- what a shame...

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