Recently, Andrew Mincher, co-owner of Massapequa's was featured on the Food Network show Cupcake Wars.
The show featured a “Horror Show” theme and the bakers were asked to created cupcakes in homage to the gory movie genre. Using the prescribed, surprise ingredients, Mincher and cake decorator Damilynn Lacaruba created artfully decorated cupcakes such as banana rum cupcakes with rum-soaked fresh bananas and peanut butter buttercream and a carrot cake cupcake featuring fresh shredded carrots, walnuts and coconut topped with cream cheese frosting.
Making it to the final of four competitive rounds, Mincher, a Merrick resident, showcased his original and artfully decorated cupcakes in a custom-built display shaped like two coffins, in keeping with the designated theme. After final judging, it was announced that he placed second in the competition.
“Being on the show was a great experience,” Mincher said. “It was fun, and despite the time pressure of every round, I didn’t really feel stressed. This is what I do and I thought, I’m going to have fun doing it.”
After the competition, Mincher returned to his bakery in Massapequa with a new mission – he is currently transitioning his bakery's name. He hopes to become a Massapequa community staple using the new name, Sugar Rush Bakery, although the sweet shoppe will continue to feature some of the old standards that made Dimonda’s a neighborhood mainstay, as well as new taste sensations created by Mincher and his team.